OnePlus, a Chinese brand, has quickly gained a strong fanbase due to its young age and its products’ excellent value for money. The company focuses on providing smartphones with high build quality, making it a prominent player in the mid-range and high-end market. Recently, OnePlus 12, a flagship device, has been launched in Italy, with complete pricing details, technical specifications, and various bundle offers.
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OnePlus 12 is part of the brand’s flagship series, which also includes the regular OnePlus 12 and the 12R variant, targeting the mid-range market. These devices have undergone extensive development by the Chinese brand, which is part of the same group as Oppo and Realme, catering to the medium and medium-low market segments.
Both versions of OnePlus 12 feature a modern design. The regular OnePlus 12 is aesthetically similar to its predecessor, the OnePlus 11, with the addition of Corning Gorilla Glass. It is equipped with Qualcomm’s Snapdragon 8 Gen 3 processor and boasts the Hasselblad Camera for Mobile, a fourth-generation main camera with a 50-megapixel Sony lens. The battery capacity has also been improved, with a 5400mAh capacity and support for the 100W SUPERVOOC Endurance Edition fast charging, enabling a full charge in just over 25 minutes. The display offers exceptional brightness for its category, reaching up to 1600 Nits, and includes 50W wireless charging.
On the other hand, the OnePlus 12R variant features the Qualcomm Snapdragon 8 Gen 2 processor and an AMOLED screen measuring 6.78 inches with a resolution of 2780×1264. Its main camera is equipped with a 50-megapixel Sony IMX890 sensor.
At launch, the OnePlus 12 is priced at 1099.00 euros, while the OnePlus 12R costs 699.00 euros. These devices can be purchased through the official OnePlus website and store, as well as the Oppo Store. Moreover, customers who pre-order either device from physical stores until February 5th can enjoy a 100 euro discount and receive a 150 euro voucher to spend on the Oppo Store starting from May 2024.
In conclusion, OnePlus has become a well-established brand in the smartphone market by offering products that provide excellent value for money. The recently launched OnePlus 12 series, including the regular OnePlus 12 and the 12R variant, continues this trend by offering modern designs, powerful processors, high-quality cameras, and improved battery performance. With competitive pricing and attractive bundle offers, OnePlus aims to further expand its fanbase in Italy and solidify its position as a key player in the mid-range and high-end smartphone market.
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